Top 5 Social Apps Performance in Middle East Q4 2021

In the fourth quarter of 2021, the top 5 social apps in the Middle East exhibited notable trends in their weekly downloads, revenue, and active users. Here's a detailed look at their performance.

TikTok saw fluctuations in weekly revenue, starting at approximately $3.2M at the end of September and closing the year with around $3.1M. Downloads were relatively consistent, with a slight peak in mid-December reaching 410K. Active users steadily increased from 26.4M to 27.3M over the quarter.

Facebook experienced minor variations in revenue, hovering around $50K to $60K throughout the quarter. Downloads remained stable, peaking at about 237K in mid-December. Active user numbers were consistent, maintaining an average of around 30.3M.

Instagram had a low revenue stream, with a peak of $1.4K in mid-October, then declining to $179 by the end of December. Downloads saw a significant rise towards the end of the quarter, hitting 277K in the week of December 20. Active users fluctuated slightly, ranging from 25.5M to 25.3M.

Likee - Short Video Community displayed a varied revenue pattern, with a high of $440K in mid-October and a low of $181K in late November. Downloads were steady, averaging around 95K per week, while active users showed a slight decline from 1.9M to 1.8M.

X had minimal revenue, peaking at $240 in late November. Downloads remained stable, with a peak of 156K in mid-October. Active users varied slightly, maintaining an average of around 16.7M.

These insights are derived from Sensor Tower data. For more detailed analytics, visit Sensor Tower's platform.